A Big Update
Today, I've got a big announcement to share with you. After eight years of offering our patterns in print, we are now scaling back our production to releasing patterns in PDF format only; This is a big step and has been one I've contemplated for some time now.
There are several reasons for this change:
- For years now, our PDF sales have been consistently performing better than the print sales. The demand isn't as high for print as when we initially launched our print collection eight years ago.
- As I work towards developing our extended size range, this will significantly increase our print production costs, given that each size set requires an individual pattern. With PDF sales being stronger than our print, this cost isn't easy to justify as a small business.
- The doubling of print stock due to the expansion of two size sets also impacts our warehousing capabilities, significantly increasing the number and cost of patterns needing warehousing.
It's been a year and a half since COVID began, and I've been looking at ways to keep business running smoothly while offering our product to you in the manner in which you prefer it. I'm happy that over the years, many of you have come around to using patterns in the PDF format. I also understand that many of you still love to hold a pattern in your hand, I hope that you will support Victory Patterns through this change.
So what does all this mean for you?
From today onwards, all of our printed patterns are ON CLEARANCE - 30-50% off!
Once they're gone, they're gone!
Prices are already reduced, so no code is needed. Some styles are very close to being sold out (Hazel, Nicola, Madeleine, I'm looking at you), so get them while you can.
And before I leave you to your shopping, I'll give a little spotlight to the patterns available in the sale.
Thank you for your continued support over the years!
Leave a comment
Comments will be approved before showing up.